
Online coaching
Two ex-Army lads. Two dads. One mission.
We combine expert training, personalised nutrition and
a mindset-first approach to help everyday people build
stronger bodies, better habits and lasting confidence.
No shortcuts. No bullshit. Just real coaching, accountability
and results you can be proud of.
Tailored plans to build
muscle, lose body fat
and improve fitness.
Personalised plans
that fit your lifestyle
and get results.
Build discipline,
resilience and habits
that last.
Weekly check-ins,
24/7 support and a team
that genuinely cares.
Meet your coaches
Same background. Different strengths. A stronger you.
44Co-founder & coach
Former British Army soldier and
competitive natural bodybuilder.1st place in Men's Novice at PCA
Naturals and at NABBA North East,
May 2026.Tom specialises in training, nutrition
and getting real results. He brings
proven knowledge, structured coaching
and accountability to help you build
a physique you're proud of.

Co-founder & coach
Former British Army infantry soldier,
entrepreneur and business owner.Over 10 years of experience running
businesses and helping people take
control of their lives.Chris brings real-world experience,
discipline and a no-excuses mindset
to the coaching process. He works
closely with clients on training,
nutrition, mindset and accountability.
Discipline, resilience
and real-world experience.
We understand the balance
of family, work and training
because we live it too.
Everyday people,
real transformations.
From complete beginners
to competition level.

More than just physical transformation
We both come from military backgrounds where we learned the importance
of discipline, resilience and pushing through when it gets hard.
But we also know real life isn't a military exercise. There are days when you're
tired, stressed, unmotivated and can't be arsed — we've been there too.
Our coaching isn't about being perfect. It's about building the habits, mindset
and consistency to keep showing up, even on the difficult days.
We're not just helping you transform your physique.
We're helping you take control of your life.
1-1 coaching
Apply now
Tell us a bit about yourself and your goals.
We'll get back to you on WhatsApp to chat next steps.